APRIL | Newsletter

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- New Products coming to Benny's
- Change in Packaging
- Subscription


The City Collection 50ml Bottles GO LIVE!!
50ml Finally going live... 

As you all know, I have been banging on about these for months but we have had endless delays getting the final product right. I am so pleased to say that they will be going live on Sunday 17th April at 8PM! They will be available on our website only. 

We have only produced a limited amount for the first run so if you already have a favourite stock up quick. 

You may also not have seen but our city collection 5ml's were Eau de Toilette, I made the decision to increase the scent to make them Eau de Parfum. This means they will last longer and smell even better! 

We have not scrimped on the packaging either, we decided to put them into our luxury gift boxes. Giving that extra bit of quality to your order. 

It was amazing to here how much you all loved the scents and everyone had a different favourite. So finally I would like to thank you all for your patience and hope you will enjoy wearing these as much as I do. 
New Products Coming to Benny's

Exciting times in the Benny's factories, with the guys working hard to bring some exciting new products to you lovely lot. 

The Skin care collection in all four scents. Mayfair | Marylebone | Bank. With Soho already being our current scent across the range. 

Hair Powder Volumiser - Gives a dry matte finish but adds a tonne of volume. Really looking forward to this one. 

Face Scrub/Exfoliator - Something a bit more gristly to get deep into those dirty paws. 

Relaxation Bath Salts - Again will be coming available in each of our four scents 

Hand Wash & Hand Cream - These will be a more spa based oud and bergamot scent in 500ml bottles

Shaving Cream & Shaving Balm - These will be coming in the 3 other scents.. These are actually going to be incredible

Eye Serum - A roller pen to help us ageing folk reduce bags and dark shadows under our eyes. 

We do have a few other little gems in their but they are a way off yet. 

It is always such a lengthy process getting new product to market but with all of the above it has been worth every second. 

Over the past 18 months we have been looking into packaging options that are more environmentally friendly. We love the all black look but we are aware that black isn't the most eco friendly. 
Changing packaging for an entire collection is very difficult as we want to ensure the quality remains the same if not better. Finding suppliers that can cater for our many different shapes and sizes of products had proven challenging. However we have a couple of options we are looking to move forward with but would value your opinion on the rebrand. I will send a separate email to you all on this over the coming weeks. 

We are also looking at other ways we can reduce our impact on the environment, and we have a couple of initial steps we are taking. 
- We are going paperless with our invoices  
- Changing plastic protection/shrink wrap to a sticker based tamper proof


We have been toying with the idea for a while and we have decided to go ahead with it. 

What will this mean, this means that all of your lovely bunch who shop regaularly at Benny's will be able to receive a discount for repeat orders. 

You will be able to tailor the quantities and the products you have each order, and receive a discount in the process. 

We are hoping to have this live by the end of the month, so stay tuned for a further email on this. 
A message from me.. 

Just another thank you to all of you who have orderd from Benny's. I am extremely grateful for the continued support and will continue to try and make Benny's products and experience as good as I possibly can. 

If there is ever anything your not happy with or you think we could improve on, I am more than happy to hear your opinions. 

Have a great rest of the week everyone. 

Best wishes as always. 


Co Founder 
Benny's of London

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